Project Vision
Create an intuitive, inclusive platform to simplify gaming gear shopping, educate users, and connect gamers.

Problem
Gamers struggle to choose gear suited to their style and existing setup.

Goal
Help gamers easily select compatible gear aligned with their gaming style (casual, mid-core, hardcore).

Research & Insights
Qualitative interviews identified needs for personalized recommendations, educational content, streamlined navigation, mobile app access, strong branding, and an AI assistant.

Design & Iteration
Developed wireframes and prototypes; usability tests revealed issues with icon sizing, unclear navigation, and inconvenient cart access, prompting clear design improvements.

Reflection
Highlighted the importance of empathy, user-centered design, iterative testing, and balancing aesthetics with practical solutions.